Kelly Anne HowardDigital Designs

CORPORATE WORK / B2C

Vivara

Hydrate Your Bright Side.

Botanical Sparkling Elixir

THE IDEA

Botanicals. Bubbles. Balance.

Vivara is a botanical sparkling beverage positioned between refreshment, wellness culture and premium lifestyle.

The creative challenge is to give a beverage range a recognizable identity while making individual flavors feel distinct. The campaign uses bright color, botanical ingredients and a consistent product presentation to connect the range.

A pink Vivara beverage can surrounded by berries, hibiscus flowers and sparkling water.
A pink Vivara beverage can surrounded by berries, hibiscus flowers and sparkling water.
A green Vivara can beside cucumber slices and lime, with a sunlit coastal landscape behind it.
A green Vivara can beside cucumber slices and lime, with a sunlit coastal landscape behind it.

MESSAGING

Something specific
to say.

“Hydrate Your Bright Side” gives the range an upbeat invitation. Supporting lines move between refreshment, botanical character and a sense of belonging, keeping the language short enough to work beside strong product imagery.

Three Vivara cans in green, pink and yellow displayed with fruit and botanical ingredients.
Three Vivara cans in green, pink and yellow displayed with fruit and botanical ingredients.
A peach-colored Vivara can beside cut grapefruit and ginger on a reflective surface.
A peach-colored Vivara can beside cut grapefruit and ginger on a reflective surface.

MORE IN MOTION

The campaign continues.

CREATIVE DIRECTION

Built with intention.

Fruit, flowers, water and reflective surfaces surround the cans. Color distinguishes the flavor concepts while consistent packaging and composition hold the brand together. The darker berry treatment adds depth alongside the brighter citrus imagery.

I developed the concept, positioning, messaging and visual direction, created and curated the AI-generated material, and edited the assets and films.

What the work connects

  • B2C brand concept development
  • Beverage positioning and flavor naming
  • Campaign messaging
  • Product-focused visual direction
  • AI image creation and video production
  • Advertising creative
AI Creative Content ↗AI Advertising Creative ↗AI Images & Visual Content ↗AI Video Production ↗Campaign Strategy ↗
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