Marketing Audit
Look at the whole picture before adding more activity.
A focused review of your marketing, message and channels to identify gaps, inconsistencies and priorities. The audit connects what is being done to what the business needs it to accomplish.
TALK ABOUT A PROJECTWho this is for
Businesses that need to understand gaps before committing to more marketing activity.
What we can produce
A review of agreed marketing materials and available evidence, with findings and prioritized recommendations.
Put the thinking to work
A business investing in several channels may need to align the promise in its ads with the explanation on its website before increasing promotion.
The decision in front of you
More posts or another campaign will not necessarily resolve an unclear offer or a disconnected customer journey. An audit helps distinguish the visible symptom from the decision behind it.
A usable direction
A focused review and practical recommendations, with priorities and next steps your team can use. The engagement scope determines the review depth and working format.
- Current activity review
- Messaging and offer review
- Channel assessment
- Opportunity identification
- Prioritized recommendations
From evidence to action
We agree on scope, review available materials and information, and discuss the business context. Findings are organized into practical priorities with reasons and suggested next steps.
LET’S FIGURE IT OUTDo you need access to every account?
Not always. We begin with the question and available evidence. If analytics or campaign access would materially improve the review, we identify the minimum access needed and agree on it first.
Have something in mind?
Tell me what you’re trying to make, change, fix or figure out.
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