View campaign ↗TALK ABOUT A PROJECT ↗
PLANT
CREATIVE DIRECTION. MARKETING STRATEGY. AI PRODUCTION.
PLANT
THE SEED.
Every good idea starts somewhere.
SCROLL TO GROW See what grows
BE AUTHENTIC.
JUST SAY IT.
CORPORATE WORK
Creative that
earns its place.
Strategy, positioning, messaging and production working together. Campaign concepts built around an offer, an audience and a reason to care.
Self-initiated concepts. Fictional brands. Real creative work.
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AI MUSIC + AUDIO
Sound changes
the story.
Music can change what an image means, how a cut lands and what someone remembers after it’s over.
I create original AI-assisted music for video, campaigns and creative work, from instrumental atmosphere to complete songs with vocals.
The tool can generate sound.
The work is knowing what the piece needs to feel like.
INSTRUMENTAL
Brass Ledger
0:002:17
SONG WITH VOCALS
Concrete Fever
0:003:26
WAYS I CAN HELP
Ideas are easy.
Making them work is the job.
I work where strategy, creative and execution overlap.
Sometimes that means finding the message. Sometimes it means building the campaign around it. Sometimes it means creating the video, image, music or system that finally gets the idea out of your head and into the world.
01 / AI CREATIVE
AI Creative
Original creative built around the idea, not around the tool.
Video, advertising, visual content, copy and music developed to say something specific, look intentional and do an actual job.
EXPLORE AI CREATIVE →
02 / AI WORKFLOWS
AI Workflows
Not more software for the sake of software.
I look at the work people repeat, where time disappears and where AI can make the process cleaner without making it less human. Then we build something people will actually use.
EXPLORE AI WORKFLOWS →
03 / MARKETING
Marketing
Before adding another tactic, figure out what actually needs to change.
I help connect audience, positioning, message, creative and execution so the marketing starts behaving like one idea instead of six disconnected ones.
EXPLORE MARKETING →HOW I THINK
Good ideas usually start with a better question.
I notice what isn’t connecting, ask why, look for the pattern, build a direction and keep refining until it works.
Creative isn’t
the opposite
of strategic.
The best work has something to say and knows exactly who needs to hear it.
I connect creative decisions to the bigger questions: What are we trying to change? Who are we talking to? What should happen next?
AN ILLUSTRATIVE STRATEGY, BUILT STEP BY STEP
More content?A new channel?Different creative?Start over?
A CLEARER DIRECTION
CREATIVE WORK
Made to
make you feel.
Original music, animation and stories that explore what it means to be human. Available for creative commissions and collaborations.
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Discover the project ↗
Discover the project ↗CREATIVE · ORIGINAL PROJECT
What I Want for You
Make the visual experience feel as intentional as the song itself.
Discover the project ↗CREATIVE · ORIGINAL PROJECT
Friendship across lifetimes
Explore what it would mean if the people who matter to us never really leave us.
Discover the project ↗CREATIVE · ORIGINAL PROJECT
Reconciling life’s mistakes
Tell a difficult emotional story simply and honestly.
AI video + music · Marketing consulting · AI workflows
CREATIVE LAB
Ideas in
motion.
Experiments and prototypes I’m building. A place to try something, question it and see what develops.
Visit the Creative Lab ↗
I MAKE MUSIC · Interactive prototype ↗
I like the part
where the idea
becomes real.
My marketing experience came before the AI tools. My background spans marketing leadership, strategy, creative direction, messaging, website projects and project leadership. I bring that judgment to both the creative work and the way it gets done.
AI has expanded what’s possible, but the fundamentals haven’t changed. Good judgment matters. Strategy matters. Original thinking matters. And knowing what you’re trying to say still matters most.
Meet Kelly
BE AUTHENTIC.