REGISTRATION
50%
More member registrations.
In two years.
Messaging, campaign creative and audience segmentation all played a part.
An instinct to create.A mind that asks why.
I’m Kelly Anne Howard. I’ve led marketing teams, managed projects, built campaigns, and have done the creative work myself. I know how to see the big picture, figure out what matters, and actually get things done.
I believe in asking questions before jumping to solutions. Understanding what you're trying to accomplish, why it matters, and what makes sense for your business.
Have something in mind? Tell me about it. I'll ask questions, challenge a few assumptions, and probably come up with some ideas you haven't considered.
That's the fun part.
EXPERIENCE BEHIND THE IDEAS
A creative mind.
A commercial track record.
I’ve done this work in the real world, with teams, deadlines, budgets and numbers attached.
More member registrations.
CUSTOMER EXPERIENCE
27→92
Net Promoter Score.
Part of a cross-functional effort that improved customer experience, engagement and participation.
ONLINE EDUCATION
$2M+
Annual online course sales.
Storytelling, user journeys, websites, email, automation, content and paid media all supported the work.
Have something in mind?
TALK ABOUT A PROJECTCORPORATE WORK
Creative that
earns its place.
Strategy, positioning, messaging and production working together. Campaign concepts built around an offer, an audience and a reason to care.
Self-initiated concepts. Fictional brands. Real creative work.
Explore corporate work ↗
AI MUSIC + AUDIO
Sound changes
the story.
Music can change what an image means, how a cut lands and what someone remembers after it’s over.
I create original AI-assisted music for video, campaigns and creative work, from instrumental atmosphere to complete songs with vocals.
The tool can generate sound.
The work is knowing what the piece needs to feel like.
INSTRUMENTAL
Brass Ledger
0:002:17
SONG WITH VOCALS
Concrete Fever
0:003:26
WAYS I CAN HELP
Ideas are easy.
Making them work is the job.
I work where strategy, creative and execution overlap.
Sometimes that means finding the message. Sometimes it means building the campaign around it. Sometimes it means creating the video, image, music or system that finally gets the idea out of your head and into the world.
01 / AI CREATIVE
AI Creative
Original creative built around the idea, not around the tool.
Video, advertising, visual content, copy and music developed to say something specific, look intentional and do an actual job.
EXPLORE AI CREATIVE →
02 / AI WORKFLOWS
AI Workflows
Not more software for the sake of software.
I look at the work people repeat, where time disappears and where AI can make the process cleaner without making it less human. Then we build something people will actually use.
EXPLORE AI WORKFLOWS →
03 / MARKETING
Marketing
Before adding another tactic, figure out what actually needs to change.
I help connect audience, positioning, message, creative and execution so the marketing starts behaving like one idea instead of six disconnected ones.
EXPLORE MARKETING →Not sure which path fits? Start with the problem.
TELL ME WHAT YOU'RE TRYING TO DOHOW I THINK
Good ideas usually start with a better question.
I notice what isn’t connecting, ask why, look for the pattern, build a direction and keep refining until it works.
Creative isn’t
the opposite
of strategic.
The best work has something to say and knows exactly who needs to hear it.
I connect creative decisions to the bigger questions: What are we trying to change? Who are we talking to? What should happen next?
AN ILLUSTRATIVE STRATEGY, BUILT STEP BY STEP
More content?A new channel?Different creative?Start over?
A CLEARER DIRECTION
CREATIVE WORK
Made to
make you feel.
Original music, animation and stories that explore what it means to be human. Available for creative commissions and collaborations.
Explore creative work ↗
Discover the project ↗
Discover the project ↗CREATIVE · ORIGINAL PROJECT
What I Want for You
Make the visual experience feel as intentional as the song itself.
Discover the project ↗CREATIVE · ORIGINAL PROJECT
Friendship across lifetimes
Explore what it would mean if the people who matter to us never really leave us.
Discover the project ↗CREATIVE · ORIGINAL PROJECT
Reconciling life’s mistakes
Tell a difficult emotional story simply and honestly.
AI video + music · Marketing consulting · AI workflows
CREATIVE LAB
Ideas in
motion.
Experiments and prototypes I’m building. A place to try something, question it and see what develops.
Visit the Creative Lab ↗
I MAKE MUSIC · Interactive prototype ↗FEATURED INTERACTIVE EXPERIENCE
The Kitchen
Edit.
Everyday life, with a little more play. A working board game that brings recipes, meal planning and growing together.
Explore The Kitchen Edit ↗
THE KITCHEN EDIT · PLAY, PLAN, GROW ↗Have an idea you want to make real?
LET'S TALK ABOUT IT
I like the part
where the idea
becomes real.
I’ve spent my career moving between strategy, creative and the work of getting ideas out into the world. AI expanded what I can make. It didn’t replace the judgment behind it.
BE AUTHENTIC.