Brand Positioning
Make the difference clear.
Define what the business offers, why it matters and how it should be understood in the market. Positioning gives messaging and creative work a clear foundation.
TALK ABOUT A PROJECTWho this is for
Businesses that need to explain their place in the market and why the offer matters.
What we can produce
A positioning direction covering audience, differentiation, value and the language that connects them.
Put the thinking to work
A service company with a broad offer may need to clarify the specific problem it is best placed to address before changing its website or launching a campaign.
The decision in front of you
When an offer sounds interchangeable with competitors, adding stronger adjectives rarely helps. We need to identify the difference that is relevant to the customer and supported by the business.
A usable direction
A strategic brief or actionable plan addressing the agreed questions, with priorities and a basis for execution. Deliverables are defined around the business need, not a fixed stack of slides.
- Offer definition
- Competitive context
- Meaningful differentiation
- Customer value
- Positioning direction
From evidence to action
We examine the offer, audience and alternatives, question the assumptions and develop a positioning direction. The output provides a clear basis for messaging and execution.
LET’S FIGURE IT OUTDo we need a new brand name or visual identity?
Not necessarily. Positioning is about how the business should be understood. It can guide a visual change, but it may also make the existing identity more effective through a clearer message.
Have something in mind?
Tell me what you’re trying to make, change, fix or figure out.
START A CONVERSATIONSee the thinking in concept work
Self-initiated campaigns for fictional brands, showing creative decisions rather than client results.