Website Marketing Consulting
Help the website explain the offer and invite the next step.
A marketing review of your website’s message, hierarchy and user journey. I look at what visitors need to understand and how easily they can move from interest to a relevant inquiry.
TALK ABOUT A PROJECTWhen this helps
A visually strong site may still leave visitors unclear about the service, who it is for or why they should contact you. Design and messaging need to support the same decision.
What you receive
A focused review and practical recommendations, with priorities and next steps your team can use. The engagement scope determines the review depth and working format.
- Website messaging
- User journey and content hierarchy
- Conversion opportunities and calls to action
- Service positioning
- Website marketing direction
What this could look like
A service page can introduce the buyer’s problem, explain the offer, show relevant evidence and provide a clear contact route instead of relying on a broad headline alone.
How I approach the work
We agree on priority pages and audiences, review the journey and organize recommendations by importance. The output is a clear set of changes for your writer, designer or developer.
We agree on the objective, scope and review process before starting. Bring the context you have; if the brief is still taking shape, we can begin by defining the right question.
LET’S FIGURE IT OUTDoes this include rebuilding the website?
The core service is review and guidance. Copy development or digital execution can be scoped separately if needed. A redesign is not assumed when a focused content or navigation change could address the issue.
Marketing judgment comes first.
I’m Kelly Anne Howard. My background connects marketing leadership, strategy, creative direction, digital projects and project leadership. That experience shapes the questions I ask and the work I recommend. AI is part of the capability, with human review and a clear purpose.
More about Kelly ↗Have something in mind?
Tell me what you’re trying to make, change, fix or figure out.
START A CONVERSATION