Content Marketing Consulting
Give every piece a reason to exist.
Outside perspective on what to create, who it is for and where it belongs. I help assess whether your content is answering useful questions and supporting the business.
TALK ABOUT A PROJECTWhen this helps
Publishing regularly can become its own objective. If content feels repetitive or disconnected, the team may need clearer priorities rather than a longer calendar.
What you receive
A focused review and practical recommendations, with priorities and next steps your team can use. The engagement scope determines the review depth and working format.
- Content purpose and audience review
- Topic and format guidance
- Channel fit
- Customer journey alignment
- Content quality and direction
What this could look like
A team writing broad industry posts may find that specific buyer questions would better support sales conversations. We can review the gap and define a more useful editorial focus.
How I approach the work
We examine representative content, discuss the audience and identify what is missing or overused. Recommendations cover priorities, formats and the reasoning behind them.
We agree on the objective, scope and review process before starting. Bring the context you have; if the brief is still taking shape, we can begin by defining the right question.
LET’S FIGURE IT OUTHow is this different from a content strategy?
Consulting can address a focused question or review existing work. A content strategy defines the wider direction, themes, channels and operating priorities. We choose the scope based on what you need.
Marketing judgment comes first.
I’m Kelly Anne Howard. My background connects marketing leadership, strategy, creative direction, digital projects and project leadership. That experience shapes the questions I ask and the work I recommend. AI is part of the capability, with human review and a clear purpose.
More about Kelly ↗Have something in mind?
Tell me what you’re trying to make, change, fix or figure out.
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