Fractional Marketing Consulting
Senior-level perspective, with a flexible scope.
Ongoing marketing guidance for businesses that need strategic expertise without adding a full-time marketing leader. The arrangement is built around agreed priorities, availability and responsibilities.
TALK ABOUT A PROJECTWhen this helps
A team may be capable of execution but need help deciding what to prioritize or how to connect the work. Flexible consulting creates a place for those decisions without assuming a full-time role.
What you receive
A focused review and practical recommendations, with priorities and next steps your team can use. The engagement scope determines the review depth and working format.
- Marketing priorities
- Strategic guidance
- Messaging and campaign review
- Creative direction
- Coordination with existing teams
What this could look like
A recurring engagement could help a business review upcoming campaigns, resolve messaging questions and keep website and content work aligned with its priorities.
How I approach the work
We define the decisions you need help with, agree on the working rhythm and establish a clear scope. Priorities are reviewed as the work develops, with ownership and next steps recorded.
We agree on the objective, scope and review process before starting. Bring the context you have; if the brief is still taking shape, we can begin by defining the right question.
LET’S FIGURE IT OUTIs this the same as hiring a full-time marketing executive?
No. It is an agreed consulting relationship with specific responsibilities and capacity. Day-to-day management, production and availability should be defined explicitly rather than assumed.
Marketing judgment comes first.
I’m Kelly Anne Howard. My background connects marketing leadership, strategy, creative direction, digital projects and project leadership. That experience shapes the questions I ask and the work I recommend. AI is part of the capability, with human review and a clear purpose.
More about Kelly ↗Have something in mind?
Tell me what you’re trying to make, change, fix or figure out.
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