Campaign Consulting
Pressure-test the campaign before committing the work.
Guidance on the concept, audience, message and execution plan. I help examine whether the pieces connect and identify questions that need answers before production or launch.
TALK ABOUT A PROJECTWhen this helps
Campaigns can move quickly from an appealing idea to a long list of assets without a clear objective. A focused review helps identify the gap before it spreads through the work.
What you receive
A focused review and practical recommendations, with priorities and next steps your team can use. The engagement scope determines the review depth and working format.
- Campaign concept review
- Audience and messaging guidance
- Channel recommendations
- Creative direction
- Execution planning
What this could look like
A campaign concept might work well as a video but need a different opening for a social ad. We can review how the central idea should adapt across planned placements.
How I approach the work
We review the brief and available creative, discuss assumptions and identify practical refinements. Guidance can focus on one campaign decision or the full path from concept to execution.
We agree on the objective, scope and review process before starting. Bring the context you have; if the brief is still taking shape, we can begin by defining the right question.
LET’S FIGURE IT OUTCan you advise on a campaign already in progress?
Yes. We define the decisions that are still open and work within the actual constraints. The aim is useful guidance at the current stage, not restarting everything without a reason.
Marketing judgment comes first.
I’m Kelly Anne Howard. My background connects marketing leadership, strategy, creative direction, digital projects and project leadership. That experience shapes the questions I ask and the work I recommend. AI is part of the capability, with human review and a clear purpose.
More about Kelly ↗Have something in mind?
Tell me what you’re trying to make, change, fix or figure out.
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