Kelly Anne HowardDigital Designs
Vivara advertising creative in a real-world campaign setting

AI Creative Content

Make something worth paying attention to.

Videos, ads, imagery, copy and audio shaped around a real business objective. I bring the idea, the message and the creative direction together, then use AI where it helps the work.

TALK ABOUT A PROJECT

One possible brief

A launch can connect a core message to a campaign concept, a short video, advertising variations and social posts. Each piece should do a different job while still feeling like part of the same idea.

What the piece needs to do

You need content that makes your offer clear and gives people a reason to care. More output alone will not solve that. The concept, audience and intended action need to come first.

Businesses launching an offer, planning a campaign or improving the quality and consistency of their content.

The finished work

A defined creative direction and an agreed set of finished assets, with formats, review stages and intended uses established before production.

Ways we can work together

From concept to final cut

We clarify the offer and audience, agree on the concept, develop and curate the work, then edit and prepare it for its intended channels. Human judgment remains part of every stage.

LET’S FIGURE IT OUT
Xcel Whisperer concept advertisement displayed on a billboard
See the corporate advertising concept ↗
A self-initiated example of messaging, visual direction and AI production. It is not a commissioned campaign or a claim of client results.

Does every part of the project need to use AI?

No. The method should fit the brief. I can combine original thinking, writing, editing and AI-assisted production without making the tools the point of the work.

Have something in mind?

Tell me what you’re trying to make, change, fix or figure out.

START A CONVERSATION