Kelly Anne HowardDigital Designs

CORPORATE WORK / B2C

Brick & Bun

Built Bite by Bite.

Brick & Bun Burgers

THE WEBSITE

The campaign became a place.

The Brick & Bun concept extends beyond the ads into a complete digital experience: bold, direct, food-first, and built around the same voice as the campaign.

OPEN THE FULL WEBSITE ↗
Brick & Bun website hero with a burger on the grill VIEW LIVE SITE ↗

THE IDEA

Fire. Flavor. Finish.

Brick & Bun is a fast-casual burger brand built around unapologetic comfort food, appetite appeal and direct, memorable advertising.

The campaign needs to create appetite quickly while giving the brand a voice of its own. The burger stays central; the language and visual pacing support the product rather than competing with it.

Burger bun, patty, lettuce, tomato and onion suspended in a horizontal ingredient sequence.
Burger bun, patty, lettuce, tomato and onion suspended in a horizontal ingredient sequence.
A stacked cheeseburger and fries on a wooden counter in a Brick & Bun concept restaurant.
A stacked cheeseburger and fries on a wooden counter in a Brick & Bun concept restaurant.

MESSAGING

Something specific
to say.

“Built Bite by Bite” turns the construction of a burger into the campaign idea. “The Classic. Done Right.” and “Fire. Flavor. Finish.” keep the language concrete and give different creative executions their own emphasis.

Burger ingredients suspended vertically above a bun on a wooden board.
Burger ingredients suspended vertically above a bun on a wooden board.
A cheeseburger beside flames and a grill in a dark Brick & Bun restaurant scene.
A cheeseburger beside flames and a grill in a dark Brick & Bun restaurant scene.
Close-up of a cheeseburger with lettuce, tomato and red onion on a restaurant counter.
Close-up of a cheeseburger with lettuce, tomato and red onion on a restaurant counter.

MORE IN MOTION

The campaign continues.

CREATIVE DIRECTION

Built with intention.

Dark restaurant settings and close product views put texture, heat and ingredients in the foreground. Exploded ingredient compositions turn the assembly into a visual story. Horizontal and vertical artwork demonstrate how the idea can adapt to different placements.

I developed the concept, positioning, messaging and visual direction, created and curated the AI-generated material, and edited the assets and films.

What the work connects

  • Restaurant branding and food advertising
  • B2C campaign creative
  • Product-focused art direction
  • AI image creation and video production
  • Commercial editing
  • Campaign copywriting
AI Advertising Creative ↗AI Video Production ↗AI Images & Visual Content ↗AI Copywriting & Messaging ↗Campaign Strategy ↗
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