AI Workflow Audit
Start with the work, not the tool.
A review of how a recurring process actually happens, where effort is being lost and which steps could benefit from AI assistance. Some findings may call for process changes rather than new technology.
TALK ABOUT A PROJECTWhen this helps
Your team may be copying information, repeating research or waiting on unclear handoffs. Automating the wrong step can make those problems harder to see.
What you receive
A documented recommendation or working process appropriate to this engagement, with clear inputs, responsibilities and human review points. Implementation depth is agreed before work begins.
- Repetitive task review
- Manual work and handoff mapping
- Bottleneck identification
- AI opportunity assessment
- Human-led task and review boundaries
What this could look like
A weekly content process might lose more time in unclear approvals than in drafting. The audit can distinguish an approval problem from a useful drafting or research opportunity.
How I approach the work
We walk through a real example, map inputs and responsibilities, identify friction and rank opportunities by usefulness, effort and risk. The output is a prioritized set of recommendations for an agreed process.
We agree on the objective, scope and review process before starting. Bring the context you have; if the brief is still taking shape, we can begin by defining the right question.
LET’S FIGURE IT OUTWill every recommendation involve AI?
No. A clearer template, fewer handoffs or an assigned decision owner may solve the problem more effectively. The audit is designed to identify useful changes, not justify a tool purchase.
Marketing judgment comes first.
I’m Kelly Anne Howard. My background connects marketing leadership, strategy, creative direction, digital projects and project leadership. That experience shapes the questions I ask and the work I recommend. AI is part of the capability, with human review and a clear purpose.
More about Kelly ↗Have something in mind?
Tell me what you’re trying to make, change, fix or figure out.
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