Kelly Anne HowardDigital Designs
What I Want for You — cinematic film poster

CREATIVE · ORIGINAL PROJECT

What I Want for You

An original song. A visual story that belongs to it.

Watch the film ↗

01 / THE IDEA

An original song. A visual story that belongs to it.

This began with an original song and a question: how do you extend what the music makes you feel without simply illustrating the lyrics?

The video gives the song another way to be experienced. The image and the music need to hold together, with neither treated as an accessory.

Original visual from What I Want for You

02 / CREATIVE DIRECTION

Sound and image, together.

I developed the concept, visual direction and overall experience so the music and imagery feel like one piece.

The work is in the relationship between them: what an image adds, when it arrives and how long the feeling needs to stay.

03 / MY ROLE

The choices
behind the piece.

I wrote the lyrics and shaped the song’s musical style. I developed the idea and visual style, created and curated original AI-generated content, and edited the final piece.

04 / WORKFLOW

From the idea
to the edit.

The song and the visual direction form the starting point. Creating material is one part of the work; choosing what belongs beside the music and shaping the final sequence are just as important.

  1. 01Lyrics and musical direction
  2. 02Visual concept
  3. 03AI-assisted production
  4. 04Selection
  5. 05Sequence and edit

Tools & production methods

AI-assisted music production · AI-generated visual content · Video editing

05 / WHAT I EXPLORED

Can the visual experience feel as intentional as the song itself?

The aim is a shared emotional direction. Something you hear and something you see, experienced as one piece.

THE FINISHED PIECE

What I Want for You

Watch the film, then explore the work behind it.

More creative work ↗

Listen to the song

What I Want for You

0:002:47
Watch the Video ↗

Have a story
in mind?

Creative direction, original music and visual storytelling.

Video production · Music & audio · Creative content

LET’S TALK ABOUT IT ↗