Kelly Anne HowardDigital Designs

CORPORATE WORK / B2B

Xcel Whisperer

Imagination. With a job to do.

Corporate advertising concept

THE BRAND WEBSITE

Less deciphering.
More deciding.

The campaign continues in a complete website for the fictional Xcel Whisperer brand. Meet Carl, explore the idea, and try an interactive spreadsheet example that turns sample figures into a chart and a plain-language takeaway.

OPEN THE FULL WEBSITE ↗
Carl seated at his office desk, the hero image from the Xcel Whisperer website.EXPLORE THE WEBSITE ↗

THE IDEA

Imagination. With a job to do.

Xcel Whisperer is a corporate advertising concept connecting professional messaging with AI-assisted creative production.

The project explores how a corporate idea can become a clear visual story. Its purpose is to demonstrate that AI-assisted video can serve an advertising brief rather than exist only as a visual experiment.

MESSAGING

Something specific
to say.

The communication approach connects an advertising idea to a business context. The emphasis is on the relationship between the message, the creative direction and the finished film, without claiming campaign performance.

CREATIVE DIRECTION

Built with intention.

This case study is video-led. The film is the evidence of the work, and no new still imagery has been invented for the presentation.

I developed the concept, positioning, messaging and visual direction, created and curated the AI-generated material, and edited the film.

What the work connects

  • B2B messaging
  • Corporate creative direction
  • Video production and editing
  • Advertising creative
  • Campaign thinking
AI Advertising Creative ↗AI Video Production ↗Marketing Strategy ↗
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Behind the work

Explore the thinking and production capabilities shown in this concept.

Marketing Messaging StrategyCampaign Strategy